We approach research three ways. We run our own studies in house, we commission dedicated research with trusted partners, and we draw on the existing peer-reviewed literature to see what the science already shows. Bringing these sources together lets us pursue insights that strive to be both rigorous and relevant, grounded in solid evidence and genuinely useful in the everyday work of leading people. Every whitepaper we publish also includes its own About the Research section, so you can see exactly how each study was designed, who took part, and how we reached our conclusions.