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Customer Engagement

421086_10150586665464500_1549578949_nStarting a business or a church can be tough. They both often run into the same organizational issues, but simply use different terminology to describe them. Businesses use words like “products” and “customers”. Churches use words like “first-time visitors” and “ministries”.  Once a church or a business has had a particularly successful amount traction, the way they connect with their congregants or customers changes drastically.

The need for new products/ministries and services challenges a staff to adapt systems that were put in place during simpler times. Although people are creatures of habit, thriving organizations need flexibility to remain alert to the people who are coming through their doors and market trends.

One system that we all need to be aware of is how we continually engage our customers. We have to be able to stand in their shoes, or better yet, have them tell you about the experience they have  had with your church or business. Bringing in church members into the organizational design process allows you to re-think how you engage with them. Whether it is transactional or consultative, you know you are engaging effectively with your customer when they echo back the things that make you special to them.

Here’s 4 indicators you have a healthy organizational culture that engages “customers” well:

  • When people know where to turn for help when they need it. (user-friendly website and customer service at the office)
  • When the experience people have with your organization reflects the values your organization 
  • When the service (or product) delivery is consistent and meets (or beats) people’s expectations 
  • When people understand the value proposition of what you provide 

Save The Best For Now

best“What’s new?”

It’s a two word question that gets us out of bed everyday to search for the answer. Back in the day… before I was a live… NOTHING WAS NEW. Everybody had their same job for 30 years. There wasn’t much to chase. I’m not intending to discourage a dream, or forecast despair upon the go-getter, the entrepreneur, or someone who aspires to be remembered, but rather, I’d like to encourage all of the above (which I’m in) in their current season.

It’s as if we’re all saving our best for a later engagement, a future event, or a fast-forwarded version of ourselves where we are really doing what God called us to do. We are saving our best for the dream job we’ll have where we feel all of our gifts and talents are being utilized. We feel the gravity and pressure of having something “new” to share, but I would propose that we take inventory of our current season and give it everything we have. For who we are in this season, is but a preview and practice for our next season.

I would even go as far to say this: There may not be a next season. We ought to give this season what we would give if it was our last. Save the best for now.

 

Go Big

Happy New Year! I love this time of year when people seem to see life through a rather serious light. In the summer time, who cares? But in January, the Bible is read more during this month than any other time in the year. And treadmills will see their usage increase mightily over the next few weeks. As you compile your short or long list of new year’s resolutions, I’d encourage you to start the year off reading a book entitled, “Go Big”. It’s written by a friend of mine named Scott Williams.

Scott Williams served as a key leader and Campus Pastor at LifeChurch.tv. As the Chief Solutions Officer for the consulting company Nxt Level Solutions that works with some of the largest churches, non-profits, and fortune 100 companies in the world. Scott is passionate about leadership development, organizational growth, and helping people realize their God-given potential. He has been featured as one of the Top 15 Leadership Experts to Follow on Twitter.

If you’ve got big goals for 2013, Scott outlines 7 steps in his book that I think can help you take things to another level.

1.) Check Your Review Mirror. In light of your past, is where you’re headed the best path you should be taking.

2.) Set your 3 spheres of focus: God, Family, and everything else. Check your priorities.

3.) Smart Goals. Are your goals for 2013 realistic? If you’re going for the big goal with a lot of faith… realistically… it ought to be a God goal, otherwise, why try to achieve it?

4.) Fasting & Praying. This is one of the most ignored and underrated spiritual disciplines you can do in 2013.

5.) Simplify. Less is more. Remove the clutter.

6.) Help Others Win. Who in your life are you helping?

7.) ERA. Evaluate. Re-evaluate. & Action. Give yourself some accountability to revisit action steps toward achieving your goal.

The ebook just live on amazon today for $7.99. For more info on the book and Scott Williams, check out www.gobigbook.com.

Catalyst Backstage with Brad Lomenick

I had the privilege of hosting Catalyst Backstage a few weeks ago and I can say it was truly an honor to get a few moments with some people who are making a big impact for the kingdom of God.

Over the next few weeks I’ll be sharing some of the insights I learned from the different individuals I interviewed.

One of the guys I interviewed was Brad Lomenick, the Director of Catalyst. Here’s a 3 leadership lessons I learned from Mr. Lomenick:

1.) Give People A Chance.
We often want people to be better leaders without putting them in a position to really do it. From day one, the Catalyst brand has always stood for giving young leaders an opportunity to be used.

2.) Trust Your Team.
It’s hard for us to trust our teams when we are constantly thinking, “I can do it better if I just did it myself.” The more you trust your team, the better the results will be because your team is learning as you trust them with more.

3.) Stay Personable.
Brad has one million things to be doing and people to connect with at HIS event, but I can’t tell you how many times I saw him stopping and saying hello to people he didn’t need to. When he had the excuse to be in a hurry, he still found time to be personable.

You can see Brad’s interview at www.catalystbackstage.com.

If You Were The CEO…

When I visited Fellowship Church Easter Weekend, I expected the works. They’ve built a culture in which every weekend, you expect nothing but the best. Pastor Ed Young spoke about the paradox of how Jesus Christ is portrayed in scriptures as an innocent lamb and reigning lion. And how that doesn’t really make sense, but at the same time… it does. They brought on a real live little lamb and Ed walked around with it to make his point. Minutes later they went on to reveal a caged lion. This is the point in the service where I almost ran. I was scared to death when they made this thing roar. Also in the service was this video that blew my mind:

[vimeo https://vimeo.com/40297738 h=320&w=640]

I’m very careful when I sit down with church leaders not to try and give people ideas on how to be “Fellowship Church”. But what I take away from a church like this is the fact that they take no Sundays off. In most churches, if we’re honest, only two people really have to be on point: the worship leader and the speaker. If you’ve got two rock stars, you can have a decent service and nobody will be mad. But that type of effort for a body of people who are trying to win people to the kingdom of God is, quite frankly, pathetic.

You should never try to be anybody else, but learn as much as you can from other people. What I notice about the VOLUNTEERS at Fellowship is they work hard every weekend. They play their part as if they’re Ed. Every door holder, video guy, or pastor plays their part. Whether you’re on staff or you just volunteer for your organization, play your part like you’re the CEO of the joint.

Benefit The World. Discover Your Soul.

Being the Creative Director for Park Bench Pro, I get the opportunity to work with some great organizations. There’s plenty of different non-profits you can donate money to for really great causes, but with Venture Expeditions, these are personal friends of mine who have poured out their life and money to respond to the heart of God for the world.

Venture Expeditions see stories of injustice that compel them to design adventure expeditions and innovative campaigns which meet dire needs, restore dignity, and provide Christ’s hope. Through their work, they tell stories of injustice, mobilize active support, partner with responsible organizations, and establish sustainable “injustice-prevention” projects throughout the world.

Check out this piece that @parkbenchpro designed for them.

[vimeo http://vimeo.com/34137870 h=310&w=720]

Creating Value For Yourself

If it’s one thing that seems to never cease in any organization, it’s meetings. From recaps of events to new projects, meetings are a necessity to make things happen. Although I’m sure you’re out there, I’ve yet to meet a person who LOVES meetings. But what’s worse than boring meetings, is sitting silently in them counting down the minutes until it’s over. Since you have WEEKLY meetings, add value to those meetings. Make those times meaningful whether you’re conducting or merely sitting in on those meetings.

Here’s 3 suggestions on how I think you can add value to meetings [and ultimately your relationships]:

1.) Come prepared.

You know it happens EVERY WEEK. Do some research. Come with something tangible the group can learn from. A business article. A book. Another example of how another organization was successful in that same area you’re trying to develop wins in. ANYTHING!

2.) Don’t act like you belong, but actually belong.

People don’t want to work with actors unless they’re working on a movie. Be in the room as YOU. Belong. Let your voice be heard. Be present. Remind them why you’re in the room. It’s not to fill seats. I heard a woman speak at a male-dominated conference a few months back and all I could say when she was done was, “She didn’t act like she belonged… she simply owned the stage, and belonged.

3.) Follow up.

If you only pick 1 of the 3 to actually do, pick #3 because I guarantee you will add value to your organization, meetings, and relationships by following up because people are terrible at doing so! Be the one person in the meeting that simply says, “So what are action items each of us can walk away with?” If there’s one thing I’ve learned from the great Justin Lathrop, it’s that following up is the difference between being a person someone met “that one time” and being a person of significance in someone’s life and ministry. He taught me all of the above and has had tremendous relational success because of it. You’ll achieve very little with a small amount of relational equity.

People say, “Let’s get coffee” all the time. But make sure you’re a person that actually follows up on that. If you say you’ll email, text, call, or DM, make sure you do that. Don’t be flippantly nice to people. Be sincere one-on-one and in groups or meetings. Do this, and I promise you, you’re value to people and to your organization will skyrocket.

Work Culture Lessons from Google, Twitter, & Facebook

When you take a look at this infographic, you put yourself in two different pairs of shoes. The first pair is from an employee’s pair and you’d think, “Man, I wanna work for Google!” The second pair is from an Executive Leader’s pair and you think, “Man, we’d never be able to afford ALL that.”

Regardless if you’re at the top or bottom of your organization, ask yourself this question: “Do people LIKE working with me, or our my co-workers working with me because it’s simply their job?”

You can make working with you enjoyable. Around the corner from all the places I work is a car wash that cost 75 cents. Asking a co-worker to bring in 5 of their favorite shirts for you to take to the dry cleaners would cost you 10 bucks! Depending on your position in the organization, you hold the power and budget to cater in lunch for your department once a month, but you never do simply because you don’t think about it. Maybe you’re organization can afford a pool table, but you would never put that into a budget. Why not?

Don’t let your work environment become mundane. There are creative things you can do to keep things interesting every now and then with or without the budgets of multi-billion dollar companies.

Horrible Bosses

I’ve got 5 jobs. For real. I have a total of 3 bosses. I’m the boss at the other 2. It keeps things interesting I guess. My current bosses bend over backwards to make my life and schedule conducive for their organization, but that’s not to say they’re perfect or that I’ve never had a Horrible Boss.

If you’re making any sort of personal work progress, there has to be some form of tension, correction, or discipline between your boss and you. I’ve had a lot of these meetings. :) Now if we’re honest, which is the purpose of this blog, we’d all say we’ve been extremely frustrated with a boss or two in our career. Or perhaps there wasn’t obvious tension, but you simply disagreed with the theology of that pastor or leader. Or maybe you don’t like the way that person handles leadership and you’ve seen things like that handled a lot better. There are countless situations that can set us off internally where our job is just a job that helps us pay bills and we spend days “putting up” with people.

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” (Colossians 3:23 NIV)

This shifted my thinking when I actually apply it. I thought about changing my boss’ name in my phone and email contacts to “the Lord” to see how I would respond to the things they ask me to do. Because honestly, I may do a good job and get things done, but I know I don’t do it as if God Himself ask me to do it. And I should.

This doesn’t change anything externally necessary, but it does change my attitude when things get tense. Horrible Boss or not, there’s a big man upstairs that I’d do anything for. And that anything entails working for for a human.

Should Churches Have Service on Christmas Day?

As we all know by now, Christmas falls on a Sunday this year, and many people are asking if their church should have service or not?

What do you think?

Our church is recording a service today that we will post online for the congregation that Christmas morning. We’re making it available 4 times that morning so that people can enjoy a shortened acoustic service online with our Pastor and worship team.

It gives our staff time off if they want to travel for the holidays and takes pressure off families that are on the fence on coming to service or not.

What’s your church doing?

If you want a service to watch with your family on Christmas morning, you can check us out at live.theoaksonline.org.

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